As the demand for Subarus continues to surge across Middle Tennessee, Darrell Waltrip Subaru is stepping up in a big way—investing in a multimillion-dollar upgrade to its state-of-the-art Franklin facility. This expansion marks a significant milestone for the dealership and reinforces their long-term commitment to delivering top-tier service and support to their growing customer base.
Subaru vehicles have gained a strong reputation for reliability, safety, and performance in all kinds of weather. That reputation has led more and more families to turn to Darrell Waltrip Subaru when it comes time to buy. To stay ahead of that growing demand and continue offering the best possible experience, the leadership team made the decision to upgrade our facility.
“We’re growing because our community trusts us, and we don’t take that lightly,” says Jimmy Harris, General Manager. “This new facility is about making sure we can keep up with that demand and continue to offer the best possible experience from the moment someone walks through our doors.”
The renovated building will feature expanded showroom space, more service bays, upgraded technology, and enhanced customer amenities—all designed with efficiency, comfort, and convenience in mind. The goal is to improve the operational flow for the dealership team while creating a modern and streamlined experience for customers.
The decision to invest in an upgraded facility was driven by a clear commitment to excellence and forward-thinking growth. Darrell Waltrip Subaru has become a trusted name in the region, and this project reflects their focus on long-term success and continued customer satisfaction.
While the location will continue operating during construction, the team is looking forward to welcoming customers into the new space once it’s ready. The expansion signals a new era of progress and opportunity—not just for the dealership, but for the Franklin community as a whole.
Jenna Jason is an Executive Assistant at J.W. Research & Development. She supports projects across media, brand strategy, and client communications. Her role includes contributing to written content, team coordination, and assisting with creative and operational tasks.
