Exciting changes are underway at Darrell Waltrip Subaru in Franklin, Tennessee. The dealership has officially begun work on a brand-new facility – marking a major milestone in its continued growth and long-term commitment to serving the Middle Tennessee community.
With demand for Subaru vehicles continuing to rise, the leadership team at Darrell Waltrip Subaru recognized the need to expand in order to meet the expectations of both current and future customers. The new facility will allow the dealership to grow its operations and enhance the overall experience for everyone who walks through its doors.
“This expansion has been in the works for some time, and we’re thrilled to see construction officially begin,” said Jimmy Harris, General Manager. “We’ve seen incredible support from the community over the years, and this project is our way of investing back into that relationship.”
While specific details of the new facility are still unfolding, the goal is clear: to create a modern, welcoming, and efficient space that supports both the dealership team and the customers they serve. From increased capacity to improved layout and flow, the new building will position Darrell Waltrip Subaru to continue delivering excellent service well into the future.
The dealership’s current location remains open and fully operational during construction, with the team committed to ensuring a smooth and uninterrupted experience for all guests.
This investment is more than a physical upgrade—it represents a deeper promise to grow with integrity, plan for the future, and continue building on the trust that’s been established over the years. Darrell Waltrip Subaru has become a name people recognize not just for great vehicles, but for strong values and reliable service.
As construction moves forward, the excitement is building—literally and figuratively. The team looks forward to welcoming customers into the new facility once it’s complete and continuing to raise the bar for what a dealership experience can be.
Jenna Jason is an Executive Assistant at J.W. Research & Development. She supports projects across media, brand strategy, and client communications. Her role includes contributing to written content, team coordination, and assisting with creative and operational tasks.
