At Darrell Waltrip Subaru, we believe that love means doing right by the Earth and all its living creatures, no matter the size. That’s why, in the spirit of the Subaru Love Promise and our Love the Earth initiative, our team embarked on a unique journey: raising and releasing over 100 butterflies into our local ecosystem (with more to come).
This idea took flight as we learned more about the alarming decline of pollinators worldwide. Butterflies, along with bees and other pollinators, play a vital role in the ecosystem by helping plants grow, bloom, and produce food. Yet due to habitat loss, pesticide use, and climate change, their populations have been steadily decreasing; a quiet crisis with serious consequences.
Our butterfly journey began in March during Subaru Loves the Earth. We ordered tiny, wriggling caterpillars full of potential. For weeks, our employees and customers alike watched these delicate creatures, watching in awe as they grew and grew until they spun chrysalises. Our waiting room has transformed into a mini sanctuary, sparking conversations with curious customers and inspiring young visitors to learn about pollinators and the role they play in a healthy planet.
By late May, we had raised over one hundred of these butterflies and released them into the wild. We have committed to raising butterflies through the summer and early fall in order to do our part in making the world a better place. Not only do we raise butterflies, but we have added a small butterfly garden to our campus to allow butterflies in our area to flourish in an area where pavement is rapidly taking over.
But this is more than a beautiful event; it is a living promise. A promise to our community that we care about the future of our planet. A promise to create spaces where life can flourish. And a promise to keep spreading love in every way we can, one butterfly at a time.
This is our Subaru Love Promise. And this is how we Love the Earth.
Charlotte Blackwell, Guest Services Manager – Love Promise Champion – www.darrellwaltripsubaru.com
